More Than Just Luxury: My Chery Family is Making a Real Global Difference

As the face of 'drive with lesedi' here in Johannesburg, I talk a lot about specs, sleek designs, and our accessible entry-level pricing—like the Tiggo 4 starting from just R279 900. But today, I want to talk about the heart behind the brand. Chery International has just officially announced a two-year, $6 million partnership with UNICEF to support vital education programmes worldwide. This really hits home when you look at the stats; UNICEF reported that 70 per cent of 10-year-olds globally struggle to read and understand a simple sentence, a number that sadly rose following the pandemic. Seeing the leadership team, including Chairman Yin Tong Yue, commit such significant resources to tackle learning poverty makes me incredibly proud to represent this brand. For you, my followers and future Chery drivers in South Africa, this means that every time you choose a Chery vehicle, you are supporting a company that is actively investing in the future of the next generation. It is about driving progress, quite literally. When you buy a Tiggo 4, 7, or 8, you are not just getting a feature-packed SUV; you are part of a global movement that cares about more than just what happens on the road. It makes the driving experience feel even more rewarding, doesn't it? If you are ready to get behind the wheel of a brand that values global impact as much as performance, let’s get you sorted. WhatsApp 'drive with lesedi' today for a personalised quote or to book your test drive!