Driving Towards a Greener Future with Chery and IUCN

Hi everyone, it's Lesedi here! As someone who spends my days helping you find the perfect ride at Chery Johannesburg City, I know that our South African customers care deeply about the brand they support. That is why I am so excited to share some big news: Chery has officially partnered with the International Union for Conservation of Nature (IUCN). On October 17, 2023, leadership from both organizations signed a memorandum in China to launch the 'Cherish the Nature' initiative. For my local buyers, this means more than just a great car starting from R279 900; it means joining a global movement. The project is rolling out in two phases. Between now and 2024, the focus is on capacity building and environmental awareness. Then, from 2025 to 2028, Chery will expand these ecological restoration projects globally, including regions where we operate. The IUCN is the world's oldest and largest environmental organization, with over 18,000 experts working on conservation. By collaborating with them, Chery is committed to carbon neutrality and protecting our precious natural habitats. When you buy a Chery, you are choosing a brand that is thinking about the legacy it leaves on the planet. Whether you are looking at the versatile Tiggo 4 Cross or one of our powerful Pro models, you can drive with the peace of mind that comes from supporting a forward-thinking, eco-conscious manufacturer. Ready to start your journey? WhatsApp 'drive with lesedi' today for a personalised quote or to book your test drive!