More Than Just Cars: Why I’m Proud to Represent the Chery Family

Hi everyone! As the founder of 'drive with lesedi' and your official Chery Johannesburg City ambassador, I spend my days connecting South Africans with vehicles that offer incredible value, like our popular Tiggo 4 range which starts from just R279 900. But lately, I’ve been reminded that the brand I represent stands for so much more than just high-tech features and great pricing. At the recent Shanghai Autoshow, Chery’s leadership, including Chairman Yin Tongyue, announced a significant expansion of their corporate social responsibility efforts through a new, dedicated international public welfare fund. This fund is specifically focused on global climate protection and environmental care. What makes this so special to me is that they are actively involving dealers from across the globe in this mission. For those of you who have followed my journey, you know Chery has been an industry leader for 20 years, earning the trust of over 11.2 million users worldwide. Now, with five global R&D centres and a presence in over 80 countries, they are taking that global scale to give back to the communities that drive their success. For my local buyers, this is a sign of a brand that thinks long-term—not just about the car in your driveway today, but about the world we are all driving into tomorrow. It’s an honour to stand behind a company that prioritises sustainability alongside performance. Whether you are looking for your first Chery or upgrading to a Tiggo 7 or 8 Pro, you are supporting a brand that is truly committed to a better future. Ready to find your perfect match? WhatsApp 'drive with lesedi' today for a quote or to book your test drive!