Driving Localisation Forward: Why Chery’s Big Move Matters to You

I am so excited to share some incredible news coming out of Rosslyn. As the face of Chery Johannesburg City and founder of 'drive with lesedi', I see firsthand how much South Africans love these vehicles. Yesterday, Chery Group took a massive step toward making our local automotive industry even stronger by hosting their Supplier Investment Conference under the theme 'Engineering the Future of Supply.' They brought in a delegation of 23 top-tier Chinese component suppliers to meet with our local manufacturers and government leaders. Why does this matter to you? It’s simple. Chery isn’t just selling cars here; they are committed to building an integrated, local supply chain ecosystem right here in South Africa. Following their recent acquisition of the manufacturing facility in Rosslyn, this move is all about sustainable localisation. When Chery invests in local components, it means more efficiency, better long-term support for our local economy, and ultimately, a more robust ownership experience for every South African driver. Tony Liu, CEO of Chery South Africa, confirmed that the goal is to drive technological growth and build a lasting, integrated ecosystem. It is refreshing to see a brand so committed to the long-term potential of our country. Whether you are looking at the stylish Omoda range or the latest Chery SUVs, you can feel confident that the brand is here to stay and actively investing in our local future. If you want to experience these world-class vehicles for yourself or get a quote, WhatsApp 'drive with lesedi' today to book your test drive.